Archive for March, 2012


Saturday, March 31st, 2012

“Want to hear two short jokes and a long joke?
Joke. Joke. Joooooooooooooooooooookkkkkkkkkkkkkkkkkke.”
The first fact is that this Saturday after midnight it’s 1 of April! The second one is that we have prepared lots of pranks and fun games and you’re gonna dance and laugh a lot! In rest, watch out! Cause nothing will be what it seems! We’ll trick you, and confuse you, and a surprise will wait around every corner! So, get ready to fool around!!!!

Soldiers, March On!

Thursday, March 29th, 2012

This is the night where all your army (fashion) fantasies come alive! Bear no limits and have no restraints!

As far as we can remember, there is not one single fashion moment that hasn’t met with the thrills of military attire. Sometimes, it’s like it’s been there forever. Balmain has built a whole story around it and iconic pieces that have made the world go round, Marc Jacobs has flirted with the army for the legendary Louis Vuitton, as well for his own brand, Lagerfeld has made it adaptable for Chanel, Burberry, Alexander Wang, Chloe, Phi, Yamamoto and Haider Ackermann played along and integrated the military touch into their overall fashion statement.

Tonight’s our turn to play along and bring out the soldiers in us. Military jackets are a must, cargo pants or camouflage t-shirts come with. If you can tear them a bit, they’ll look perfect! Wear caps, hats or any other accessory that says “army”. Feel free to dye your face and carry the war marks on your face. Go for heavy boots and wear epaulets with leather pants and maybe with a studded belt. Whatever you do, military green is required!

So march on, fight on! If fashion means war, we’re gonna need us some winners!

The Looks of Tango

Tuesday, March 27th, 2012

They say it’s the most passionate dance in the world. And nobody so far has argued that. It has also been the major inspiration for Lena Criveanu’s FW 2012 collection, the Romanian premiere of which happened during the exclusive fashion show we have recently indulged in at Gaia. Feminine, sensual, artistic, powerful. Just like a woman’s attire. So let’s have a look at your most passionate outfits now!


Monday, March 26th, 2012

Attention soldiers! Training days are over! Present military inspired clothes starting at 2300 hours this Thursday on Gaia’s special built battlefield!!!
The trend stays in full force! March ahead and defend your right for good taste, fashion and music! Polish your high boots, adjust your uniform, go from brass buttons to cargo pockets, epaulets and pants, military green and camouflage. The victory will be ours!!!!

Here Come Summer’s Greatest Ad Campaigns!

Monday, March 26th, 2012

Niciun sezon nu incepe si nicio colectie nu exista fara binecuvantarea ultima si consacrarea principala a campaniilor publicitare. That’s a given. Astfel se explica imensa desfasurare de forte, care, dupa stim cu totii, se intampla cu mult, foarte mult, mult prea mult decat am putea noi concepe vreodata, inaintea sezonului efectiv.

…e ceva, insa, cu campaniile colectiilor de vara. Mai vii, mai puternice, mai colorate, mai vibrante, mai pozitive, mai incintante decat vor putea fi vreodata cele destinate sezonului rece, indiferent de context financiar, moment istoric sau general mood. Iar vara aceasta, dupa multa vreme, pare sa ne readuca increderea in noi insine si in moda ca promotor principal al starii de bine si de frumos. Asa ca am ales cele mai cool, mai atragatoare si mai bine “puse in scena” campanii si vi le-am adus aici. Hermes, Louis Vuitton, Prada, Chanel, Missoni…they all look spectacular and wish you all a fabulous summer!


Alexander McQueen







Diane Von Furstenberg

Dolce & Gabbana







Isabel Marant

Jason Wu

Jil Sander



Louis Vuitton



Miu Miu

Oscar de la Renta


Pringle of Scotland

Roberto Cavalli

Sonia Rykiel

Stella McCartney

Theyskens Theory

Tom Ford

Vera Wang

Fatale.Femme Fatale

Sunday, March 25th, 2012

…all of you, irresistible women know what I’m talking about. As for you, James Bond allure men, you were quite a good match next to these great looking ladies. Weapons well hidden, black tight dresses, a hint of skin, red lipstick on and power tuxedos were the guidelines of the night. Let’s give them another close look!

Some Friendly Fires

Friday, March 23rd, 2012

Friendly Fires sunt acel band britanic, despre care toata lumea a auzit, dar nimeni nu stie foarte exact ce canta, cum si de cand. Ei bine, ei au aparut undeva in 2006, canta un alternativ cu influente disco si funk, iar primul album, intitulat chiar “Friendly Fires”, a fost lansat in anul 2008. Mai aproape, insa, de vremurile in care traim, se afla single-ul “Hurting”, generat chiar in anul de gratie, 2012. Sa audiem!


Friday, March 23rd, 2012

Hey there joyful smiley people! Spring is finally here. Let’s celebrate life and all it’s beauties! Join us this Saturday for the happiest carnival there is!
Lively colours, feathers and beads are just a few hints on what’s happening! ;) And what’s a real festival without a carnival float and girls flashing their boobs and screaming “give me something, mister”?! They’re not afraid to show some skin. Are you?
Shake off the winter dust and let the good times roll!!!

Skulls On, All In!

Thursday, March 22nd, 2012

When it comes to skulls, you don’t know exactly where you stand: are you frightened? Are you mesmerized? Are you tempted? Are you pushed over the edge? Skulls are all about mixed emotions and, at the end of it all, let’s just face it – you can either really like them or really hate them.

Fashion has made a statement out of them, an icon, a revolution and brands have built entire aesthetics and philosophies around them. Probably, the name you would mostly associate them with is that of the one and only, Alexander McQueen. At the very beginning of his career and of his romantic gothic cravings, McQueen made them his trademark. Reevaluated and reinterpreted season after season, in ways and forms you wouldn’t even dream on, skeletons have been all over his collections and cult pieces, from the famous scarves to clutches, shoes and t-shirts. Dame Vivienne would also come off strong and never turn down a skull or a piece of controversy while young Nicola Formichetti has built for Mugler a whole lot of drama abounding in skeleton stories.

So take all the skeletons out of your closet for tonight and be ready to put them out there! No questions, no secrets, no mysteries! Wear your skull as you please: on a t-shirt, on a scarf, on a dress or on a pair of leggings. Have an oversize ring or necklace, a pair of the wildest shoes or lots of cuffs and bracelets. We allow you to be excessive! After all, skeletons only happen once in a lifetime. As for fashion, that’s a story we’ll keep telling…:) Until then, enjoy some looks and this super cool shooting we’ve done especially for our Skeleton Love party!


No Scent Like a Woman’s Scent

Tuesday, March 20th, 2012

A woman who wears no perfume has no future. True of the past, true of the present and true of the future. Perfume says (almost) anything you need to know about a woman, it sometimes misleads you, it often arouses you, it tricks you once and twice and makes you come back for more. Perfumes are empowering and overwhelming and they deserve to be celebrated. Just like Al Pacino did, just like Gaia and Madison Perfumery did. From Immortelle Marilyn to Narcotic Venus and from Fam to Liaisons Dangereuses, let’s see who embodied which and who wore it at their best!