Put Your RED On!

Coco Chanel may have been a classic, slightly androgynous and anti-extravagant but she loved red! She would always proclaimed it the color of life and passion, the one that would make a man stop in the middle of the street, stare and take a bow in front of the woman he sees wearing it and make way for her to pass. From Coco to Dior, Lanvin and Ralph Lauren and from Haider Ackermann to Marc Jacobs, Celine, Nina Ricci or Alexander McQueen, there is not one single designer that may have resisted the intense, intoxicating fascination of this absolute color. Valentino turned it into the epitome of his fashion philosophy and made it his signature color. People, magazines, trends and fashion history will always keep as reference that Valentino Red.

It stands for passion, for love, for energy, for power and self-awareness, it’s color of wine and the color of emperors, it recalls the vital blood running through our veines and the sensual drives we’re all subdued to. Iconic women of all times, be they nice and warm, vulcanic beauties or sex-simbols, have worn it and been photographed in it dozens of times. Yes, we need and love a little black dress but there’s nothing like the statement of the little red dress! And this season it’s making a fierce comeback!

Tomorrow night, make it a red to remember! Get it total, go for scarlet, wine or ruby red, maybe paint your face also to the likes of Viktor&Rolf models, get your heart on your T, dye your hair, do your lips, wear your stockings and your shoes, get the earrings or the necklace, put it all together and go madly red! Tomorrow night, Gaia’s toasting to love, life and passion! Time to come RED!




Viktor & Rolf

Tom Ford

Alexander McQueen


Christian Dior Haute Couture


 Audrey Hepburn

Sophia Lauren 

Marilyn Monroe 

Jayne Mansfield 

Julia Roberts in Pretty Woman 

Nicole Kidman 

Scarlett Johansson 

Cindy Crawford 

Reese Witherspoon 

 Carla Bruni

Victoria Beckham 

Vogue Shoot by Tim Walker 

…and all the Valentino Red 




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