Archive for September, 2011

Put Your RED On!

Wednesday, September 28th, 2011

Coco Chanel may have been a classic, slightly androgynous and anti-extravagant but she loved red! She would always proclaimed it the color of life and passion, the one that would make a man stop in the middle of the street, stare and take a bow in front of the woman he sees wearing it and make way for her to pass. From Coco to Dior, Lanvin and Ralph Lauren and from Haider Ackermann to Marc Jacobs, Celine, Nina Ricci or Alexander McQueen, there is not one single designer that may have resisted the intense, intoxicating fascination of this absolute color. Valentino turned it into the epitome of his fashion philosophy and made it his signature color. People, magazines, trends and fashion history will always keep as reference that Valentino Red.

It stands for passion, for love, for energy, for power and self-awareness, it’s color of wine and the color of emperors, it recalls the vital blood running through our veines and the sensual drives we’re all subdued to. Iconic women of all times, be they nice and warm, vulcanic beauties or sex-simbols, have worn it and been photographed in it dozens of times. Yes, we need and love a little black dress but there’s nothing like the statement of the little red dress! And this season it’s making a fierce comeback!

Tomorrow night, make it a red to remember! Get it total, go for scarlet, wine or ruby red, maybe paint your face also to the likes of Viktor&Rolf models, get your heart on your T, dye your hair, do your lips, wear your stockings and your shoes, get the earrings or the necklace, put it all together and go madly red! Tomorrow night, Gaia’s toasting to love, life and passion! Time to come RED!




Viktor & Rolf

Tom Ford

Alexander McQueen


Christian Dior Haute Couture


 Audrey Hepburn

Sophia Lauren 

Marilyn Monroe 

Jayne Mansfield 

Julia Roberts in Pretty Woman 

Nicole Kidman 

Scarlett Johansson 

Cindy Crawford 

Reese Witherspoon 

 Carla Bruni

Victoria Beckham 

Vogue Shoot by Tim Walker 

…and all the Valentino Red 




Looks Like We’re Back to School!

Tuesday, September 27th, 2011

Sometimes you fear it, sometimes you try to escape it, you somehow wouldn’t want it to start, you miss it when it ends and you cannot not fall for the special mood it gets you on. That feeling that you’re just about to start something cool, fun, exciting, scary and unexpected all at once! It’s the feeling that got you Back to Gaia’s School, entering a new season of happy memories! With your checks and skirts, nerdy glasses, white shirts, slim ties and playful tails, you were all the schoolish vibe we needed to have!














An Apocalyptic Muse: the Strange Mrs. Rick Owens

Monday, September 26th, 2011

Cand a cunoscut-o pe Michele Lamy, Rick Owens a trecut de la homosexualitate la bisexualitate. Iar Michele Lamy la statutul de doamna Rick Owens.  Sotie, partenera de afaceri, muza, Michele este consultantul creativ al fiecarui design semnat de Rick.  Este cu 17 ani mai mare decat el, l-a cunoscut prin iubitul ei de la acea vreme si l-a angajat ca si creator de tipare pentru linia sa proprie intitulata Lamy.

Un personaj la limita dintre grotesc si fascinant, dintre arta si nebunie, dintre creativitate si deconstructivism, Michele Lamy ne sperie si ne cucereste, ne pune pe fuga, ne face sa ne holbam la ea ore in sir si sa ne intrebam despre cat de reale sunt limitele si cat de mult ar trebui sa ne poticnim in ele.

A fost stripteuza in adolescenta, avocat al apararii, studenta la Filosofie, cantareata, compozitoare, restaurator si designer. Are o estetica de zece ori mai intunecata decat va reusi Rick Owens sa transpuna vreodata in gotica brandului sau pentru ca, in esenta, Lamy este aidoma look-ului sau: preaplin, socant, protestatar, extrem. Parul negru, degetele tatuate si incarcate de bijuterii masive in teme tribale , degetele vopsite cu hena, dintii imbracati in aur si incrustati cu pietre sunt trademark-urile care spun Michele Lamy, in imaginea apocaliptica a unei vrajitoare post-moderne care a revolutionat seria muzelor din istoria modei. Pare sa vina de undeva de la inceputul unei lumi despre care nu s-a scris suficient sau despre care nimeni nu a vrut sa afle niciodata prea mult. Ca sa ne linistim, insa, o putem numi simplu excentrica.

Controversa legata de degetele ei patate, insa, nu se va incheia asa usor. Mai ales cand o zaresti fumand frenetic pe strazile Parisului pregatindu-se sa intre la vreun fashion show très étiquette. Sa fie cerneala? Sau hena? Intr-un portret pe care Rick i-l facuse in urma cu ceva vreme, Lamy marturisea ca avusese degetele inmuiate in smoala. Just another way of creative foreplay!

Girls of London

Sunday, September 25th, 2011

Eh…asa cum ne-a fost vorba si saptamana trecuta, ce incepe la New York se termina la Paris, dar cu doua opriri necesare – Londra si Milano. Nu este itinerariul nostru de toamna, ci axa pe care se plimba Fashion Week-ul inca din primele zile ale lui septembrie. Cu New York am inceput si noi si am promis ca vom continua. Iar cand fortele sunt in plina desfasurare la Milano, hai sa ne amintim de cele mai bune, cool, fun, noi momente de designer la London Fashion Week!

Nu am fost acolo, dar am stat atat de bine la panda pe toate canalele posibilele, incat sentimentul aproape ca poate concura cu cel de la fata locului. Asa se face ca, in spiritul continuitatii, Londra ne trateaza cu distanta eleganta, dar cu o moda mai young si mai libera decat in oricare capitala a modei. Mai fidel creatiei decat comertului, Fashion Week-ul londonez inca incurajeaza talente, le aduce pe podium, le lasa sa se joace si sa experimenteze si – culmea – are mereu publicul perfect pentru asta. Astfel, langa veteranii Paul Smith, Aquascutum, Burberry sau Temperley London, au poposit Kinder Aggugini, Ann-Sophie Back Atelje sau Thomas Tait cu experimente care mai de care, printuri explozive sau controlate, structuri definite sau reinterpretari ale unor piese clasice.  So according to the London fashion forecast, 2012 va fi o vara la fel de imprimata, la fel de colorata si poate mai high tech decat ne-am fi dorit. Seeing is believing!


Matthew Williamson

Richard Nicoll

Christopher Kane

Nicole Farhi

Thomas Tait


Jean-Pierre Braganza

Holly Fulton

Marios Schwab

Peter Pilotto

Antonio Berardi

Ann-Sofie Back Atelje


David Koma

Kinder Aggugini

Michael van der Ham

Paul Smith

Pringle of Scotland

Basso & Brooke


Sunday, September 25th, 2011

Many of you say you’ve got fashion in your blood. But what about blood in your fashion? BLOOD IS THE NEW BLACK!
Cause this season all the runways are on RED ALERT!
Few fashion statements have such a powerful effect as the red dress-just ask Valentino! He always knew that!
This Thursday wear the most emotionally intense color! Be sensual and raise the heartbeat of anyone who dares looking at you!

Say Hi to Zola!

Saturday, September 24th, 2011

Nu ni s-a mai intamplat de ceva vreme sa gasim o tanara artista cu un nume atat de…charismatic: Zola Jesus – o impletire de referinte neobisnuite, precum Jesus Christ si Emile Zola. Sigur ca vorbim despre numele de scena al artistei de origine ruso-americana, pe numele sau Nika Roza Danilova. Are numai 22 de ani, doua albume la activ si este considerata una dintre revelatiile anului 2011. Muzica ei combina elementele clasice cu cele electronice, gotice si de rock experimental. Grasp it all in Vessel!

Style Up the Secret Lab!

Wednesday, September 21st, 2011

With your white, sharp coats on and your glasses ready, you were really worth of a true Secret Laboratory experience! You shook the eprouvettes, found secrets which will never leave the lab and let us with the urge to go for more! For what’s in store, just stay tuned while for the lab chic looks, see it all right here below!


Wednesday, September 21st, 2011
Got bored? It’s time also for Saturdays to start being fun in town!

I know it’s been a while since you taste it but it’s worth the wait! Cause for the first Saturday of the season and the last of this month we’re gonna take a big bite of the wildest party in history!

I’m sure you have quite an appetite so we promise you a delicious madness! ;)
Come as you are, do as you please!

Get Hippied Away!

Wednesday, September 21st, 2011

The hippies were all about freedom, peace, love, naked bodies, raising the glass, drinking and dancing under the moon, the stars or the blue sky. They were careless and laidback and got their glory in the seventies. Needless to say that ever since people and fashion have never ceased to praise them, remember them, cherish them, upgrade them, wear them, love them. Over the past few seasons, hippie styles were always in and never tired. From the nonchalant touches at Chloe to the extravagant looks of Italian designers, we seem to always go back to the Hippies (another way of stating the 70′s).

Press rewind and remember Marianne Faithful! Her love affair with Mick Jagger that shook the late 60′s but most of all that incredible style she had – maybe the first stylish hippie girl fashion has ever seen. She wore tights as outerwear, babydoll dresses, knee socks, wide brimmed hats, dark eye make-up, blunt bags, shaggy furs, black skinny pants, over-the-knee boots and tight leather. Her aura was so luxe but so nonchalant!

But don’t worry! She has her modern equivalent and she’s no other than Kate Moss, with her dreamy eyes and swingy walk and oversize furs and flowing hair and that hippie-goes-couture-goes-wild style to never be forgotten. Then we have the daughter of a true-blood hippie – Jane Birkin – Lou Doillon and her boyish spark.

And to celebrate all the Hippie throughout fashion and seasons, Gaia’s done the ultimate thing: an ultimate Hippie shooting praising the best of the 70′s with the coolest of the nowadays. We’ve got the girls, the team, the ideas and we gave Hippie a precious turn – you see it in the details, you get it from the outfits and you feel in the air!

So from wherever you stand, embrace the Hippies! Cause they’ve never been more chic than this season. Take out the faux fur and pair it down with silky blouses and precious dresses! Bring on the feathers, wear them with gold glam bijoux and statement stones! Wear them on your fingers, around your neck, in your ears or in your hair! Be hippie but style it up! This is no time for shabby looks cause this time hippie goes luxe!

The Gaia shooting

…mind the accessories, go for headbands,cool glasses, happy earrings and a whole lot of bracelets! Here’s what fabulous presents we have in store for you!

…and get inspired by some iconic Hippies!

Marianne Faithful

Kate Moss

Lou Doillon 

New York Fashion Lights

Monday, September 19th, 2011

De fiecare data cand “rasfoim” Fashion Week-ul new yorkez, ne rasuna obsesiv in minte o melodie cu talc – “I’m in a New York State of Mind”. Piesa lui Billy Joel a stat pe repeat zilele acestea cat am asteptat finalul fiecarei zile pentru a afla ce, cum si cat propun designerii pentru vara 2012, intr-un New York Fashion Week, ce si-a vazut podiumurile batatorite de Alexander Wang, Oscar de la Renta, Rodarte, Betsey Johnson sau Marc Jacobs. S-a terminat, dar batrana Europa de-abia incepe si o face promitator.

In the meantime, ne-am pus pe conspectat si am ales cateva dintre cele mai cool iesiri ale runway-ului american din ultimele zile. Ce ne-a placut, ce ne-am trecut deja pe wishlist-ul verii viitoare, ce ne-a tinut cu sufletul la gura – de la color block-urile pudrate marca Phillip Lim la noul minimalism The Row si printurile halucinante Duro Olowu – nu ne-a scapat nimic. Ceea ce ne-am propus sa facem si mai departe si pe axa Londra-Milano-Paris. So please do find here below the highlights of New York Fashion Week, as follows…

Phillip Lim

Charlotte Ronson

Duro Olowu

Derek Lam

Jenni Kayne

Marc by Marc Jacobs

Oscar de la Renta

Peter Som


Proenza Schouler


The Row


Theyskens’  Theory

Vera Wang